Sunday, June 23, 2024

The Power of Business Etiquette

Good Business Behavior Makes Everyone Feel More Assured

You may have read or heard about manners in the workplace, but what does that mean to most business people? Many of us use good manners daily; we say thank you, please, excuse me, and other terms as we behave politely toward each other.

This article is not about manners. It is all about business etiquette and protocol. Manners are polite or well-bred social behaviors. Etiquette is a standard code of conduct and procedures within a particular group. It tends to follow the rules inherent in specific situations. The business protocol guides us in understanding cultural differences and can make or break an important meeting, influence a first impression or impress a potential client.

Cultural awareness is critical to all suppliers as they work with overseas factories and distributors who collaborate closely with client companies in different parts of the world.

You must know the business protocol when working in other countries, and it is crucial to understand the differences in concepts and the importance of people’s rank and status. The correct definition of the word protocol includes principles that are defined and widely accepted and includes everything from behavior and dress to task execution. Protocol also specifies the treatment of particular people with roles in an established hierarchy relating to precedence, seating, courtesy, and application of rank and honors. Protocol is observed in government, diplomacy, and the military, and protocol executives are becoming more common in university settings and Fortune 500 businesses. In some organizations, protocol executives are often also responsible for purchasing promotional products; it’s a great niche market.


Making an introduction may seem easy, but doing it correctly means you must understand the hierarchies in each country in which you work. While forms of address are more flexible in the U.S., don’t break the rules of protocol when working outside the U.S. Instant familiarity is not appreciated in most countries, and you must use appropriate titles and last names.

Introducing others is a skill that many people have not yet learned.  The simple thing to remember is to first recognize the most important person and introduce lesser-ranking people to that person. In a business introduction, the most important person would be the client. Within a company, that person would be the senior executive. Remember to look at the most important person and speak to him or her first, then turn to the lesser important person or others in the group as you complete the introduction. For example, if your client is Mrs. Smith and you are introducing your sales assistant, Joe Jones, to her, the proper introduction would be, “Mrs. Smith, may I introduce Joe Jones?” Speak clearly and use courteous language.

Here are a few additional tips:

• Don’t call an international visitor by his or her first name unless you are invited to do so.

• In Europe and Asia, executives who have worked together for years may still use titles and last names.

• Middle Easterners with whom you are on a first-name basis may prefer Mr./Mrs./Ms. And then their first name.

• North Americans are uncomfortable with class distinction. We don’t like it when others act superior or try to pull rank. The most influential people often make an effort to appear approachable and may ask you to call them by their first name. However, you are always safe using Mr. or Ms. with the last name until invited to do otherwise.

• Internationally, titles, ranks, and honorifics are considered necessary when greeting or introducing someone, so always include the complete name string. If someone has a title, use it correctly.


We have all heard that you only have one chance to make a good first impression. This saying has never been more accurate than when you are working within a different country and culture. The first step is to ensure that what is visible is appropriate—your attire, behavior, and language— while your values, assumptions, and beliefs are less visible. During meetings with international visitors, we are ambassadors for the firms we represent and must understand the business and social customs of the person we are negotiating with.

When you are culturally aware, you will establish productive relationships and work better in teams. That knowledge will allow you to better handle disagreements, motivate others who cooperate with you, make decisions and build agreements. You must ensure that your preconceived cultural impressions are not in play and only collaborate with the accurate data you’ve learned. Be careful not to stereotype a group or generalize cultures or nationalities. Once you understand the beliefs in another country and how people there do business, you will be able to separate intentions vs. perceptions.

A few key points to improve cross-cultural communications include:

• Share information about your culture, look for similarities and use this to create a foundation.

• Always show respect and flexibility. Be prepared for higher levels of ambiguity.

• Make sure you focus on building trust and always assume positive intentions.

• Learn a few words of greeting and appreciation in the other person’s language.

It’s easy to say that you do this all correctly, but I attend many events and see behaviors that need to be learned to be successful. For the next event or meeting, you attend in your own country or in another, remember these tips:

• Think about what kind of entrance you will make.

• Check your appearance in a mirror before entering a room.

• Check your hair, teeth, and clothing—it all matters.

• Eat a snack before a networking event so you don’t appear hungry.

• Walk into the room, survey the room, and spot key persons you want to meet.

• Let others see you have arrived as almost everyone watches the entrance to a room.

• Create an impression of confidence and maintain good posture.

• When you meet people in a business setting, look at their upper face, eyes, brows, and forehead. That is professional.

• Maintain eye contact when conversing with others.

• Are you comfortable with small talk, and do you know when to approach a group of individuals already in a discussion? Find someone else or another group if you see a group heavily engaged in a conversation. Also, networking events or meetings are not the best time to create a conversation that is not inviting to everyone. The best time to have a more extended or in-depth discussion may be after the meeting or on another occasion.

• Always ask permission to join a group and make your way into the conversation.


Practice shaking hands. In the U.S., shake from the elbow, not the wrist or shoulder. Two smooth pumps are all you need. Don’t be the bone crusher in the crowd or the fingertip holder. Handshake greetings are different in every country. In Australia, use a firm grip and two pumps; in France, a light grip and one brisk pump. If you are meeting with someone from the Middle East, note the handshake is likely to be a limp and lingering grip with only a slight up-and-down movement, never a pump. The person who extends a hand first has an advantage. That person will have established control and shown that they take the initiative. The woman who extends her hand first eliminates any hesitation. Remember, every meeting, business, or social introduction begins and ends with a handshake.

Being A Host And Guest

There is a lot to learn about being a good host and a great guest. For example, practicing dining skills is crucial for feeling comfortable with meals with business associates and making a good impression while conducting business at the table. There are several rules about dining, including sitting, using your napkin, excusing yourself, and even eating complex foods. Here are a few key points:

• If you are hosting a meal, consider your guest’s likes and dislikes, and choose the restaurant in advance.

• Let your guest know the purpose of the invitation and be precise about the time and where you will meet.

• Approach the right side of your dining chair and enter it from your left side. By doing this, you will avoid collisions when everyone simultaneously approaches the table. When the meal is over, push your chair back from the table, rise, exit from the right side, and push your chair back under the table. Note that a woman should never expect a man to pull out her chair during a business meal. However, if a man offers, it is polite to accept a nice thank-you.

• The placement of dinnerware on the dining table is easy to remember with this trick: all your solids (bread plate, napkin) is on the left, and anything liquid (water goblet, wine glass, coffee cup) is on the right.

• When hosting a dinner, precedence determines the seating priority. Always allow the leader of the host group to approve seating. Did you know that square tables are preferred to round tables for negotiations?

There are many more dining suggestions, and I would suggest a local class to ensure that you not only learn what’s correct but can practice with others so you are comfortable during a business meal. These programs are customized for your company or individual needs. Visit Business Dining Etiquette for more information.

As professionals, we are always learning new industry-related skills, but having knowledge of these soft skills will allow you to navigate the international business world.

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